Preheat your oven to 350°F so it is fully heated before baking. Spray a 9-inch round cake pan generously with cooking spray to avoid sticking. Proper pan preparation keeps the heart shapes intact when serving.
Open the cinnamon roll can and gently unroll each piece into a long strip while keeping the center slightly coiled. Then roll both ends inward toward the center to create two loops and pinch the bottom slightly to form a heart shape. Arrange them evenly in the prepared pan.
Bake for 13–15 minutes until the rolls puff up and turn golden brown. Allow them to cool for about five minutes so they firm up slightly. Spread the included icing over the warm rolls so it melts smoothly over the surface.