LONDON, UK — As sustainability becomes a top priority for British restaurants, Pacific Seafood is gaining traction across the UK through partnerships that put their MSC‑ and BAP‑certified steelhead and rockfish on menus from fine dining to casual fishmongers.
Certified Steelhead from the Columbia River
Pacific Seafood’s Columbia River Steelhead, raised in hatcheries and farms in Washington under strict Best Aquaculture Practices (BAP), carry a 4‑Star certification—the highest of its kind in the U.S. These farmed steelhead are gaining attention among UK chefs seeking traceable, responsibly farmed fish
Promoting Traceable Rockfish
Rockfish, also known as Pacific snapper, is sustainably harvested from the Pacific coast and recognized by the Monterey Bay Aquarium’s Seafood Watch as a green best choice Pacific Seafood. Pacific Seafood positions this flaky, flavorful species as a versatile option for UK menus—from ceviche to fish tacos.
Collaborations with UK Chefs
British restaurateurs are increasingly sourcing from Pacific Seafood’s certified U.S. supply. While the company has not publicized high-profile chef partnerships, UK seafood innovators like Mitch Tonks—who champions sustainable sourcing through his Rockfish chain—exemplify the industry’s growing alignment with traceable imports.
Enhancing Seafood Literacy
Pacific Seafood supports seafood education by offering webinars, training sessions, and chef demos, often featuring recipes for steelhead and rockfish. This equips UK buyers with knowledge—on sustainability, origin, and cooking techniques—to confidently offer premium products.
Strategic Role in ESG Expansion
The introduction of BAP‑certified steelhead and MSC‑recognized rockfish into the UK is part of Pacific’s broader “Mission 31” expansion, which aims to double the company’s size by 2031 through sustainable practices Pacific Seafood. These certified imports support high-standards UK buyers increasingly focused on traceable and eco-conscious sourcing.
A Taste of the Pacific Northwest
By supplying British chefs with certified Columbia River steelhead and Pacific rockfish, Pacific Seafood offers UK consumers not just delicious seafood—but a commitment to transparency, quality, and sustainability. As the company deepens its presence in the UK, its products are rapidly becoming a fixture in kitchens that care as much about provenance as flavour.